You searched for: "happiness"

The results has been filter on Catalogues containing CRAM/Peter Cooper Archive Collection.
ANA has found 32 results for you, in 338 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research reports

Qualitative pretest of corporate campaign

A corporate advertising campaign for the Prudentialis being developed, which will probably involveTV and Press. This research, however, was only concerned with TV developments. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1979
×

Citation

, C. (1979a, July 01). Qualitative pretest of corporate campaign. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-pretest-of-corporate-campaign


Research reports

Attitudes towards leisure and the use of products in the area of hobbies and crafts

The aim of Black and Decker is to put together arange of products whereby people can use their creative skills, for use at home, for their ownamusement, in pursuance of an individual or collective interest. Hence research was required to define the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1979
×

Citation

, C. (1979a, July 01). Attitudes towards leisure and the use of products in the area of hobbies and crafts . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/attitudes-towards-leisure-and-the-use-of-products-in-the-area-of-hobbies-and-crafts-


Research reports

Qualitative research into Hellmans advertising

A new animatic featuring Virginia Wade was produced and the purpose of the present research was toexamine its communication of the brand and whetherit fulfilled the advertising objectives. Inaddition, a script for a similar advertisement using Tony...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
×

Citation

, C. (1979a, May 01). Qualitative research into Hellmans advertising. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-hellmans-advertising


Research reports

Qualitative research into Johnson's wax sparkle 1979 advertising development

It is intended that Sparkle will receive a fresh,new advertising approach in 1979. A broadstrategy for this has been developed and majorson the need to: 1. More closely define the emotional pay-offfor using a cleaner-shiner/Sparkle;2. Reinforce and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1979
×

Citation

, C. (1979a, March 01). Qualitative research into Johnson's wax sparkle 1979 advertising development. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-johnson-s-wax-sparkle-1979-advertising-development


Research reports

Qualitative research into Kenco coffee bags advertising

The coffee bag market and in particular, Kenco,has a lot of latent potentials which should bewell worth exploiting. In order to obtain anevaluation of this potential, it is proposed to run a test area television commercial topromote 'Kenco Fresh...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1979
×

Citation

, C. (1979a, February 01). Qualitative research into Kenco coffee bags advertising . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-kenco-coffee-bags-advertising-


Research reports

Qualitative research on Smarties advertising

The objectives of the research reported here were:1. To examine how the commercial works in relation tomothers and children with reference to what amendments,if any should be made to future commercials;2. To assess whether the message is reinforcing...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1979
×

Citation

, C. (1979a, January 01). Qualitative research on Smarties advertising. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-smarties-advertising


Research reports

Consumer attitudes towards butter

The agency is searching for inputs for a new campaign for Anchor and feels that the optimum route tofollow: is in identifying and exploiting a basic benefit of butter that can be used as the exclusiveproperty of Anchor. Hence, research was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1978
×

Citation

, C. (1978a, October 01). Consumer attitudes towards butter. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/consumer-attitudes-towards-butter


Research reports

Qualitative research on Impulse

Impulse, a perfumed deodorant, is marketed successfullyin various other countries. The Company has decidedto test market the brand in the UK. There is atpresent no similar product on the market, so Impulsewill have to create its own market.The...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1978
×

Citation

, C. (1978a, September 01). Qualitative research on Impulse. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-impulse


Research reports

Lucozade research for Beecham of Ireland Ltd.

After steady growth during the 1960's and early1970's, sales of Lucozade have recently beendeclining or are static. It is the company'spolicy to return Lucozade to volume growth. The aim of this research was to improve understandingof the reasons for...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1978
×

Citation

, C. (1978a, March 01). Lucozade research for Beecham of Ireland Ltd. . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/lucozade-research-for-beecham-of-ireland-ltd-